I build scalable content engines that combine sharp strategy, SEO authority, storytelling, and AI leverage to drive measurable growth in B2B SaaS.
My Approach to Content Strategy
I create repeatable systems and playbooks that turn complex products into clear, compelling narratives. My process starts with deep audience and product understanding, then builds topic clusters, editorial standards, and multi-channel distribution frameworks that compound over time.
Key Work & Impact
BigCommerce – Developer Center Content Strategy
Led the strategy and execution for BigCommerce’s Developer Center overhaul. Built topic clusters, SEO frameworks, AI-assisted content workflows, and launch campaigns. Resulted in significant organic traffic growth and reduced developer support queries.
Procore – Learning Center Modernization & SMB Campaigns
Contributed to content strategy and campaigns during Procore’s push into the SMB contractor segment. Created practical, job-site-friendly resources (videos, guides, templates) and coordinated multi-channel launches. Improved engagement and feature adoption among smaller construction businesses.
Core Capabilities
- End-to-end content strategy development and playbooks
- SEO & topical authority building (keyword research, clustering, technical SEO)
- Thought leadership and founder-voice content
- Multi-channel campaign execution (SEO, email, video, in-app, social)
- AI-leveraged workflows with strong editorial guardrails
- Measurement frameworks connecting content to pipeline and revenue
I’m proud of building content functions that are both creatively excellent and commercially effective. Happy to share full campaign decks, writing samples, or detailed results upon request.
Constanze Kratel 