Content Strategy & Marketing

I build scalable content engines that combine strategy, SEO, storytelling, and AI automation to drive measurable growth and user adoption.

My Approach

I create repeatable content playbooks that turn complex products into clear, practical stories. My process includes audience research, topic clustering, SEO optimization, multi-channel distribution, and continuous performance tracking.

Key Projects

BigCommerce – Developer Center Content Strategy

Led the creation of a comprehensive content strategy and launch campaigns for BigCommerce’s Developer Center. Combined AI-assisted content generation with structured SEO, video explainers, and multi-channel distribution. Resulted in strong organic growth and reduced developer support queries.

Procore – Learning Center & Construction Content Campaigns

Contributed to content modernization and adoption campaigns for Procore’s Learning Center and project documentation. Created practical how-to videos, guides, and checklists tailored for contractors on the job. Improved engagement and feature adoption significantly.

Video & Multi-Media Campaigns

I produce short, high-impact explainer videos and multi-media assets that make complex features easy to understand — especially effective for technical and trade audiences.

Results & Impact

• Significant increases in organic traffic and user engagement
• Reduced support tickets through better documentation
• Improved feature adoption rates after launch campaigns
• Built repeatable systems that scale content production