Content Strategy & Playbooks

I build scalable content strategies and repeatable playbooks from the ground up — turning ambiguous goals into structured systems that drive organic growth, user adoption, and product communication.

• Topic clustering & SEO frameworks
• Content governance and AI-assisted workflows
• Cross-functional alignment with Product & Marketing

BigCommerce & Procore

Marketing Campaigns & Multi-Channel Execution

I design and lead end-to-end marketing campaigns that combine strategy, storytelling, video, and cross-channel distribution to drive awareness, engagement, and conversions.

• Feature launch campaigns (SEO, email, in-app, social, video)
• Practical, audience-focused assets for technical & trade users
• Performance tracking and rapid iteration

BigCommerce Developer Tools Launch

Developer Marketing & Advocacy

I create targeted content and campaigns for developer audiences — from technical documentation and API guides to community engagement and product education that drives adoption.

• Developer portals and documentation strategy
• Technical content campaigns and launch assets
• Community building and feedback loops

BigCommerce Developer Center

Technical Enablement Content

I create practical, role-based assets like talk tracks, playbooks, and quick-reference guides that help AEs, SAs, and CSMs demo and sell fast.

Leadership

I lead content teams with openness and ownership. At DXC I ran Docs-as-Code pipelines; at Outlier I coached internal reviewers. Goal: empower people to own their growth.

Developer Advocacy

I prioritize dev journeys—creating clear API docs, labs, and community resources while feeding insights back to product teams.

Multilingual & Audio Expertise

Native German Speaker with strong English proficiency. I specialize in linguistic nuance, clear vocal delivery, prosodic awareness, and creating natural multilingual content.